A holistic approach is what you need, if you want your paid online marketing campaigns to succeed. One of the factors of success is well-written ad copies. The text that appears on search results pages may persuade a user to click on the link and maybe even purchase your products.
Experts from a PPC agency in Denver cite the following techniques to improve your ad copies.
Focus on Your Unique Selling Proposition (USP)
Saying that you are the best is vanilla, everyone’s doing it. If you want to stand out, focus on your product’s unique selling proposition. The latter is your differentiation point and your ace against the competition. Show a potential customer how you can solve their problems or satiate a want through the text of your ads.
Focus on the key advantage you have that your competitors lack. This immediately grabs the attention of a potential customer. It triggers their imagination and piques their curiosity; this mix results in a click, then browsing for more information, and hopefully a conversion.
A headline that Grabs the Attention of Readers
There are times when a person just reads the headline, and if they don’t like it, they automatically look for something else. With the shorter attention spans of online users, you have to make an immediate impact. One of the ways to do so is to write an attention-grabbing headline. Avoid click bait and misleading titles; these will work against you. Include your USP and differentiating point in it to entice a potential visitor to click.
The closest of your PPC ads is the call-to-action or CTA; the latter must be as catchy as the headline and the text. To distinguish your advertisements from the competition, avoid generic terms like ‘click here’ or ‘buy now’. Everyone uses those; set yourself apart by creating a CTA why a user needs to click and what the result will be.
These are some of the writing techniques you can implement to improve the effectiveness of your text ads. A better CTA, catchy description and an attention-grabbing headline will mean the difference between a click and a non-click.